Privacy Policy

Effective Date: 25th July 2024

Squealing Pig Guitars Ltd (“we”, “us”, “our”) is committed to safeguarding your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website www.squealingpigguitars.co.uk (“Website”) or use our services. By using our Website or services, you consent to the processing of your personal data as described in this Privacy Policy. If you do not agree, please do not use our Website or services.

You can contact us at info@squealingpigguitars.com for any questions regarding this Privacy Policy or your personal data.

1. Definitions

Personal Data: Any information relating to an identified or identifiable natural person.
Processing: Any operation performed on Personal Data, including collection, storage, use, disclosure, or deletion.
Data Subject: The natural person whose Personal Data is being processed.
Child: A natural person under 18 years of age.
We/us/our: Squealing Pig Guitars Ltd.

2. Data Protection Principles

We process Personal Data according to the following principles:

Lawfulness, fairness, and transparency – we have lawful grounds for all processing and provide information on request.
Purpose limitation – data is processed only for the purposes for which it was collected.
Data minimization – only data necessary for the purpose is collected.
Storage limitation – Personal Data is stored only as long as necessary.
Accuracy – we strive to ensure data is accurate and up to date.
Integrity and confidentiality – we use appropriate measures to protect your data.

3. Your Rights

You, as a data subject, have the following rights under GDPR:

Right to information – know what Personal Data we collect and why.
Right of access – request a copy of your Personal Data.
Right to rectification – request corrections to inaccurate or incomplete data.
Right to erasure – request deletion of your Personal Data under certain conditions.
Right to restrict processing – limit how we use your Personal Data.
Right to object – object to processing, including direct marketing.
Right to object to automated processing/profiling – object to automated decisions affecting you.
Right to data portability – receive your data in a machine-readable format or request direct transfer.
Right to lodge a complaint – contact our Data Protection Officer or the relevant supervisory authority.
Right to withdraw consent – withdraw any consent previously given.

To exercise these rights, contact us at info@squealingpigguitars.com. We will respond promptly in accordance with GDPR.

4. Data We Collect

Information You Provide:

Name, email, billing/shipping addresses, phone number, payment details, and any information you submit via forms, newsletters, or purchases.

Information Automatically Collected:

IP address, browser type, pages visited, session duration, order history, and other analytics data.

Information from Partners:

Data shared legally by trusted partners such as payment providers (PayPal, Stripe, Klarna, ClearPay) and analytics providers (Google Analytics).

Publicly Available Information:

Information about you from public sources, if legally obtained.

5. How We Use Your Data

We process Personal Data to:

Provide and manage our services, including order fulfillment, account registration, and customer support.
Communicate with you about orders, promotions, or changes to services.
Improve and personalise your experience on our Website.
Comply with legal obligations.

Legal bases for processing:

Contractual obligations: processing required to provide services or complete a purchase.
Legitimate interests: e.g., analyzing site traffic, improving services, sending personalised offers.
Consent: e.g., newsletters, marketing campaigns.

We may anonymise data for research or analytical purposes.

6. Who Has Access to Your Data

We only share Personal Data with:

Processing partners: PayPal, Stripe, Klarna, ClearPay.
Connected third parties: Google Analytics.
Legal obligations: government authorities if required by law.

We do not sell or share your Personal Data with unrelated third parties.

7. Data Security

We use HTTPS, encryption, and pseudonymisation where appropriate.
Accounts should be kept secure with strong passwords.
We monitor for security threats and will notify you in case of a breach affecting your rights.

8. Children

Our services are not directed to children, and we do not knowingly collect data from anyone under 18.

9. Cookies & Tracking

Our Website uses cookies for necessary functionality, analytics, and personalisation.
For full details, see our Cookie Policy.
You can manage or disable cookies via your browser or through the Website’s cookie consent tool.

10. Retention of Personal Data

We retain your data only as long as necessary to provide our services, comply with legal obligations, resolve disputes, or enforce agreements.
Billing and transaction records may be retained for accounting or tax purposes.